About

Ms. Sakshi is an Assistant Professor (Marketing) with over three years of teaching and research experience. She holds a Master of Commerce (M.Com) from Guru Jambheshwar University of Science and Technology, Hisar, and a Bachelor of Commerce (B.Com) from Kurukshetra University. She has qualified the UGC-NET in Commerce three times and is currently pursuing her Ph.D. in Marketing from Manav Rachna University, Faridabad.
She has presented research papers at prestigious national and international conferences hosted by leading academic institutions including IIMs. Her research work has been published in reputed Scopus-indexed and ABDC-listed journals. Her research interests include digital payments, artificial intelligence, metaverse applications, consumer behavior, financial technology, and sustainable marketing practices. She is skilled in SPSS, AMOS, SmartPLS, NVivo, VosViewer and Microsoft Office, supporting research, data analysis and academics.