About

Dr. Rahul Kumar is an accomplished researcher and academic specializing in Marketing, Consumer Behaviour, and Sustainability with a special focus on rural consumers. He has over 7 years of teaching and research experience. He holds a Ph.D. in Management from Jamia Hamdard and qualified twice for the prestigious UGC NET-JRF in Commerce. Currently, he serves as an Assistant Professor with the Department of Management & Commerce at Don Bosco Institute of Technology (DBIT), GGSIPU, building upon prior teaching tenures at the University of Delhi, Jamia Hamdard and GGSIPU.
An active researcher, Dr. Kumar has published widely in Scopus, Web of Science, and UGC-CARE journals, including book chapters with Routledge and Bloomsbury. He has presented his research papers at premium institutes like IIM Shillong, IIM Visakhapatnam, IIM Jammu, and the University of Delhi and received the Emerald Literati Outstanding Paper Award (2022) alongside the IRSD Distinguished Young Scholar Award (2024). Professionally, he is proficient in SPSS and SmartPLS. Dr. Kumar holds memberships in the prestigious professional bodies such as the Indian Academy of Management (INDAM), the Indian Commerce Association, and has successfully supervised 21 undergraduate dissertations.